Storytelling Objects for Teva Pharmaceutical Industries Ltd.
Teva Pharmaceuticals' IT division needed an abstract object for storytelling the company’s directive in a physical way. While I can't share the actual strategic plan and how we translated it into shapes, I can share the material study we conducted. We experimented with anodizing aluminum and realized that there is a correlation between the duration of objects in the anodizing tanks to the saturation of color they get. In other words, longer time is higher saturation. We catalogued phases by shape and color schemes — From the wide and highly saturated to tall and bright.